The objective was to create an e-commerce platform that not only showcased the unique craftsmanship of Enibas' jewellery but also provided a seamless and visually appealing online shopping experience for customers, with user experience at the forefront.
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The primary challenge was to translate the intricate beauty of handmade jewellery into a digital experience. The website needed to embody the essence of Enibas, conveying the craftsmanship, heritage, and personalised nature of their creations, which included a bespoke jewellery builder, while also offering a seamless and secure e-commerce platform for customers. We also crafted bespoke iconography and illustrations for use across the brand.
